Homework

"Today we’ll take a closer look at that short space of time between the moment the lights go down and the first scene of a film, the part that so often sets our expectations of a movie, that sequence that speaks to our creative side: the art of the film title" 

With this paragraph of writing i understand that film as evolved over the years, and that within the first scene of a film we gather our expectations of the movie itself. 

"Film titles made their appearance in the earliest silent films, along with letter cards (or inter-titles), which provided context. These cards were the responsibility of the lettering artist, who collaborated with the scriptwriter and director to create narrative continuity so that audiences could follow what they were seeing"

With this piece of writing i understand that silent films in the early days would establish who the script writer and the director were just from the writing and lettering of the film this show that lettering was very important in those days for the audience to follow the readings. 

"As movies grew more popular, their titles evolved. Movie producers invested considerable sums in film production and sometimes resorted to fixing a dog of a film by rewriting the inter-titles. For a time, “film doctor” Ralph Spence (1890–1949) was the highest-paid title writer in the industry, earning $10,000 a picture for his one-liners"

As time went on and we discover that as films became more popular the importance of of writers and the significant roles they played within the industry. For example Ralph Spence was the highest paid writer in the industry with earnings over $10,000 which in those days was a lot of money. 

Summary 
As time has progessed the importance of film wirter and film titles has increased meaning they have also set a high bench mark for all this different fields making the competition stiff