Title Sequence

Inherited Empire Final

After receiving the feedback from the class and our teacher, on our title sequence we decided to re-arrange the structure of our title sequence and the order of which the clips are shown. To begin with we put the hospital scene at the end of the sequence and it ending in Anton looking into the camera which gave it a dramatic effect. However, we were told that it looked out of place at the end of the sequence as we did not introduce the hospital earlier on in the piece. This lead to the group we deciding to bring it to the front and we now feel it fits in better and it has improved the title sequence. 

Evaluation

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I have learnt a huge amount in the past months on just how much work goes on in making a film or in this case a simple Title Sequence. The most important thing for me was making sure that we came up with an idea that we would stick by and that would guarantee us security through out the project. Teamwork would be a key factor in making this a possibility because without teamwork a lot of things could go wrong as most of the important decisions where made as a group, with out the group the title sequence would not come out as well as it did. And I think that this was established from the very start with our preliminary task were by we were grouped up and asked to produce a simple scene were two people have a conversation while following the 180degree rule and adding a number of shots such as the shot reverse shot and during the filming development of the continuity sequence, I learnt how to use shot types in an attractive way. For example, using over the shoulder shot in smart ways to express the right meaning to the audience.

The first task we carried out was the research, as we had to make sure we knew exactly what title sequences were like but also the features of our chosen genre and this whole stage of development and research helped me understand how important it is to making the final piece good. This process also helped me understand the importance of a Title Sequence as I didn’t before the project and how much impact that opening 2minutes can be in terms of capturing your audience and ensuring that they know what’s going on.  

The preliminary task reflected positively on our Title Sequence, as we intelligently used the many types of cinematography in skillful and exclusive ways. Editing was generally a new thing for everyone in the group however Charlie L was capable of showing us his existing familiarity. And expand it, to make the editing more smooth and realistic.

To conclude I feel I gained a vast amount from the preliminary task with information and knowledge involving research, preparing correctly for production, using the correct conventions of the media product, working as a team to create the title sequence, the use of numerous types of technologies and conclusively the making of a successful opening sequence. I have gained important skills from this project that may be helpful in the future such as the use of Photoshop and Final Cut Pro and this could furthermore improve any future projects that may arise in the area of media.  

Evaluation

What have you learnt about technologies from the process of constructing this product?

Evaluation

How did you attract/address your audience?

Evalution

In what ways does your media product use, develop or challenge forms and conventions of real media products?

There are many conventions to a title sequence and these are some of the key conventions,  introduction to the cast and crew, the Title of the film, an indication of the location, introduction to the character or character type and many more including mise-en-scene and cinematography. We applied this to our film, which is a Crime/Thriller. This then meant we had to apply the conventions of the sub-genre, which include regular action, fast paced and a hero who will defeat a villain.

It was also significant for our title sequence to have all the information needed, for example, The Director Guy Richie which is a code.  Our sound track is very mind drawing and creates suspense this complements our film because it give a sense of enigma. This is not only a convention of a thriller/crime but a sound track is also a code of a title sequence. Corresponding with the conventions of title sequences, within our one, we have shown where the film is set (London), character type (Innocent young son), and the time period (current) and information about the genre (the opening scene).

How does your media product represent particular social groups?
The sequence represents Black and White males in London and the turn of tables in as we may say stereotypes this is because the white actors in our film are being portrayed as being hooligans and trouble makers and the black actors as peace makers and would rather get on with important thing, this goes against the norm stereotype of these social groups. One of the main representations in our film is the way the main character is shown. The character is shown to be a an innocent young black man being dragged in to matters he doesn’t want to be in but is left with no choice or option , unsociable and lonely through the whole sequence, which are quite serious subjects. This then sets events of the film and the chaos that could possibly follow. We managed to create an enigma at the end of our sequence to keep the viewer guess and wanting to see more. Crime/Thriller films do not normally adapt these themes however we thought it would be a good idea if we turn the tables around.

What kind of media institution might distribute your media product and why?

We decided that Lionsgate would be the institution to distribute our film. We chose Lionsgate because they tend to emphasis mainly on foreign and independent films, they are possibly best known for distributing films that are controversial for the large American organisations. Consequently we felt that due to the storyline it may appeal to Lionsgate. out of the top and well known studios, in turn they have worked with actors who star in our film for example Jason Statham (Transporter 3) Tom Hardy (Warrior) Tamer Hassan (Blood Out), Ray Winstone (Tracker), and Idris Elba (Daddy's Little Girl). Therefore this shows that the actors we have chosen may have a good relationship with the studio and like the way that they work as a studio.

Who would be the audience for your media product?
Primary Target: 18-35 years old (men)
Secondary Target: 35-50 years old (men)
The target audience for our media product, Inherited Empire, will be mainstreamers who tend to be domesticated and conformist type of people. However, we recognize that our age rating is an 18 certificate, which indicates to us that we are focusing on a niche audience. This is because it is a specific audience and we need to provide content that the audience will like. The audience that we are aiming at would like action films, beer, sports and socializing. Their dislikes would be things that females would usually like such as shopping and romantic films. Also the races that our film will appeal to are black, white and mixed race as this feature in our film. The targeted viewer would not have strong beliefs in church or religion as our film may cross boundaries that may offend them. Therefore, the target audience would only go to church for a wedding or funeral. The target audience’s main occupation would be a practical job such a builder, electrician or plumber, as these typically like gangster movies, as it is there interest. However, another target would be people interested in media such as graphic designers and media technicians as they will be more obliged to go to the cinema, through their shared interest in the arts.



 

Audience Research Hospital Scene

Audience Research Hospital Scene

This is to illustrate the audience research we carried, to identify which hospital was fit for out title sequence, and which they would much rather prefer. As we usually do we disgusted the hospital scene with our fellow classmates along with other students in the sixth form, the hospital with the most response was 'St Thomas Hospital' due to it being a night scene, the audience said it created tension and went along the conventions of a thriller/crime scene as most crimes and hospital scene take place in the night. Harry was recording the responses he then went away and a produced a chart to show the results clearly.  

Hospital Shoot

After disguising the hospital scene with the class, we decided that it would be useful to actually set the scene with a hospital shot, to make it much more clear to audience where exactly the scene was set. Below are the pictures of the footage we took of the two hospitals in London. Which were 'St Thomas Hospital' and 'Chelsea and Westminster hospital' we felt it was the better decision to have more than one hospital as there can be a choice and we can then leave it up to the audience to choose which hospital they would like to see in our title sequence, this in turn would be effected to our audience as they would feel like their input is being accounted for. Its safe to say that both hospitals have pros and cons however the both for different reasons 'St Thomas's' looks very effective where it has been shot at night which fits perfect with our film and it creates quite and tense atmosphere but on the other-hand 'Chelsea and Westminster hospital' also works quite well as it includes a London taxi which is very iconic for a British movie.